Focus – The Latest Member of our Group

Focus – A New Look, A Trusted Name

What makes Focus a trusted name in the scientific community? Reliability, performance, customer support, and innovation. These qualities remain unchanged, even as Focus officially becomes part of the SPECSGROUP.

Integrating teams is a complex process. Our goal is to preserve everything our customers value while signaling our unified identity. The new Focus logo embodies this transition, merging its established identity with the strengths of the broader SPECSGROUP. Pay attention to the red dot – it represents both continuity and progress.

Unveiling the New Look – Premiered at the DPG Spring Meeting in Regensburg

Nearly ten months after announcing the merger of Focus and SPECS, it is time to visually affirm Focus’s place within the SPECSGROUP. While retaining key historical elements – the red circle, symbolizing the sample, and the triangle, representing the beam and energy – these features have been refined and reimagined. The result is a fresh, elegant identity defined by clarity and simplicity.

This new design seamlessly integrates into the SPECSGROUP’s brand architecture, reinforcing the group’s unity while maintaining the distinctiveness of Focus.

By establishing a more cohesive visual presence, SPECSGROUP strengthens its market position and enhances customer recognition. With its four brands – SPECS, Focus, Nanonis, and Enviro – the SPECSGROUP presents itself as a unique provider of surface analysis systems and components, serving both fundamental research and industrial applications.